Worst Behaviour: Soho, London
A Berlin based fashion brand founded in 2014, WB have a selection of stores across mainland Germany and Holland. As part of a strategic plan, they secured a prime retail space in Soho, to grow and expand into the UK market.
With a defined, premium store experience and a well-established aesthetic developed from their historic openings, our role was to assist with local integration and application, to advise on what is possible with the store architecture and secure all of the relevant permissions.